News

The Importance of Better Technology for Funeral Homes

November 18, 2019

We live and work with technology by our side. It’s in our homes, our cars, our businesses, and in the palms of our hands.

And when it comes to technology use in business, it’s not something only large businesses embrace. According to a study by the U.S. Chamber of Commerce, 84% of small businesses are using at least one digital platform to provide information to customers.

In 2017, Deloitte found that U.S. small businesses that embraced technology earned twice as much revenue and experienced four times as much revenue growth compared to the previous year.

But despite how far-reaching and permeating technology is in the business world, many of us still aren’t using it to its full extent. We’re happy sticking to the basic programs we know and have used for years, even decades, because it’s how we’ve always done things.

Change is uncomfortable — there is no denying that. Especially when those changes involve something many people in the funeral industry aren’t well-versed in, like technology. It’s hard to comprehend all the tools that are out there and how they might benefit your bottom line as well as the families you serve.

But that’s why we’re here — to guide you in your technology decisions and help you come up with a plan for your business. Below, we’ll cut through the clutter and go over a few things that you should be focusing on.

Security

In today’s world, we hear all too often about data breaches, hackers, and identity theft. With reward comes risk, and these are some of the risks that come with utilizing more technology.

And this isn’t just an issue for large financial corporations. Though we hear about those a lot due to their sensitive and far-reaching nature, small businesses are often a target for cyber attacks as well. And that’s because small businesses can be some of the most vulnerable targets out there, if they don’t have a plan in place to protect themselves.

Questions to Ask Yourself

1. Do we have secure, reliable backups of the data most important to our business?

2. Are our computers, networks, and accounts protected by strong passwords, firewalls, and other security software?

3. Is our website secure and encrypted to protect the information our families enter online?

User Experience

Technology was initially developed, and continues to be developed, to make our lives easier. But sometimes the best intentions fall short of their expectations.

When it comes to the user experience in a small business like a funeral home, there are two users to consider — your staff, and the client families you serve. It’s important to have a good user experience for families, because that’s an extension of your business and adds to the impression they have of you. And it’s important to have a good user experience for your staff so that they are more efficient and organized.

Questions to Ask Yourself

1. Is your website and other family-facing technology easy for them to navigate and use? What about on mobile devices?

2. Does your business technology suite make your staff more productive and efficient, or does it cause double data entry, inconsistency, and other hassles?

Efficiency

Technology should work for you, not be a hassle or chore. Good technology is built with the end user in mind — their processes, their goals, and their pain points.

Where most technologies fall flat with efficiency is in their ability to talk to other systems. A recent Capterra survey of more than 700 small and midsize businesses in the U.S. found that ALL respondents planned to allocate budget to four different types of business technologies: finance and accounting, cloud computing, data security, and digital marketing.

Off the bat, that’s at least four different technologies. And over time, it’s not uncommon for businesses to introduce new technology to solve problems as they arise. At some point, things get overwhelming — you have different tools for each business operation, none of them work together, and you’re not sure what to do to get out of this endless cycle.

Questions to Ask Yourself

1. What are all the tools we currently use for our business operations?

2. Of the tools we use, which are redundant? Which ones are barely used?

3. Do we have to enter the same data multiple times for all of these tools to work? Do any of them sync or integrate?

Think about your answers to the questions above. Where could you be making improvements? What’s most important to you in your technology strategy?

Ready to make some changes? SRS Computing can help. We know technology — but we also know funerals. We can help you build a technology plan that will benefit you for years to come. We have solutions for every type of need and every type of business, and we can help you find the solutions that work for you. Reach out to us today at 800.797.4861.